There is a thin line between Email Marketing and Spamming. If not done rightly, you can make your readers feel that they are being spammed even though you have confirmed opt-ins. So it is essential to understand the right strategies to email marketing that work and apply the same.
Let me share with you few email marketing strategies that work for me and the pros and cons of each of them so you can choose the one that is right for your kind of audience and build (or improve) on it.
These strategies generally work for all audiences, but it is essential to understand that it is not a fit for all kinds of things. One may need to sharpen it according to the readers’ needs.
The First and the most often used strategy by bloggers are to provide users with free eBook for getting users to opt-in to the list. This strategy is time tested, and it works well.
Pros
Cons
The second strategy that works well is to provide a course over a series of emails. One can craft it from the blog’s best content or have some extra email-only content.
Usually, the time frame for such a series of emails in a week or two, and emails are being sent automatically using an autoresponder like AWeber. At BizTips, I am using an AWeber alternative called sendy, a self-hosted email autoresponder solution.
Pros
Cons
To provide excellent value to readers, you can have both, i.e., an eBook along with a free course.
For BizTips, I have both a free ebook as well as a series of emails. However, there can be many permutations and combinations of combining the free course and eBook.
One of them is to have an eBook for each email in the free course; Another can be to have a single ebook and valuable insights in a series of emails.
The options are limitless. Be innovative to see what works best for your readers by making the above email marketing strategies.
Last but by no means the least is a waitlist strategy or invite-only email capturing and marketing strategy.
The waiting list strategy is where you have a paid product, but not everyone can be a member by paying. Or it is still not open for all. One needs an invite to become a member. Users can sign up to request an invite or be on the waiting list to be invited.
Pros
Cons
Let me help you with some of the common email marketing mistakes that new bloggers may unknowingly commit when building their email marketing strategy.
What email marketing strategy or strategies do you use for your website or plan to use?
Free Google Ads Tutorial for an absolute beginner covering campaigns and their types, networks, keywords,…
Do you want to make money programming in Java? Here are 6 creative ways for…
9 smart ways for freelancers to achieve financial freedom. First, you have to believe it…
With so many programming languages and resources available, it can be information overall to learn…
Wise review from an Indian freelancers point of view to receive payments in India. How…
There are 3 types of clients who want you to lower the price. How to…