There is a lot a blogger can learn about blogging from the success of Amazon. In the past, I have shared blogging lessons we can learn from Success of WordPress or the God of Cricket – Sachin Tendulkar or from Bollywood Actors like Akshay Kumar and Aamir Khan.
Today let’s learn a few blogging lessons from the eCommerce giant Amazon. As a customer, it amazes me whenever I interact with Amazon. Be it online, their support team, or even email them.
So let me share the lessons I can learn from the success of Amazon India.
Google has revolutionized search, and there is no second thought about it. It has changed the way users find information online.
But Amazon has surpassed Google for product searches.
People are accustomed to search. When they don’t find what they are looking for, people opt to search the site. When there is no search function, they revert to Google.
So the site search option is a must because
This blogging lesson from Amazon is the main reason why I have blog search everywhere.
Does your blog have an option for the visitor to search?
Fast loading websites have lower bounce rate and higher pages per visit.
Other research reveals a delay of 1sec in load time can create a drop in sales by 1%.
The reason is simple; customers can’t wait long enough for a website to load fully. Page load time is one of the most critical factors in improving user experience.
It can be quite an annoying experience for customers if they happen to land on your blog or website, and they are forced to wait until the page loads. Here are my Simple Usability Tweaks to Improve Reader Experience On WordPress and boost site performance.
Bloggers often overlook page load time. Is your blog’s speed scaring your readers away?
Whether it’s Amazon or Alibaba, there’s invariably one thing common. Their commitment to providing world-class support services to their customers.
Not only phone or email support but they have taken customer support to a whole new level. For instance, live chat, twitter, and facebook.
Addressing a customer’s issue via email is a bit old school now. Brands use Twitter to offer better and faster customer support. Refer the below screenshot of amazon’s twitter handle.
The main reason why Amazon has loyal customers for life.
Not only twitter, but Amazon offers reliable customer support on their website too. Users are given a series of self-help manuals in an easy to understand language.
These help manuals allow users to access information without interacting with support executives. Most of the times, users can quickly resolve their problems using an insane number of self-help options.
Do you provide a self-help guide to your readers? This blogging lesson from Amazon led me to create Upwork Guide, Clients Guide, etc.
Do you think offering more products in the sales funnel will be bad for the user?
What if it helps the potential customer?
When the focus is to generate maximum revenues, it may be the wrong choice for the user but helping them isn’t. Let me explain how.
Amazon’s focus has always been on personalized and custom user requirements. Suggestion to users based on past purchase, page views, cart items, and interest in the form of recommended products.
Amazon excellently displays frequently bought together items.
It is not a way to upsell or cross-sell but helping users with the product they may need with the one they are planning to buy.
The bottom line is a personalized shopping experience with higher conversion. It makes the buyer feel valued and understood. Building a buyer feel valuable altogether makes him/her happy too. It automatically guarantees more revenue.
Here are Amazon’s unique selling pointers to elevate sales:
Bloggers only use a related post plugin to promote other articles. Why not add some article link within the content for further reading like:
Further Reading: 35+ Tweaks To Maximize SEO in WordPress Blog
Email marketing is a powerful and cost-effective strategy. Amazon never fails to send emails for each offer or deal. Over and above, they send ten different types of one on one emails to keep me engaged.
Are you sending emails to your blog readers regularly? I do.
Amazon reviews are social proof to help newly browsing users to decide whether or not to buy a product and become a customer.
According to Search Engine Land, 88% of consumer trust online reviews as much as personal recommendations.
Amazon displays reviews and ratings everywhere.
Users can upvote an existing review as well as can share views on the comments — a way to help new customers to decide on the products.
Are you using the social proof on your blog?
The insane amount of resources a company like Amazon may have are beyond an individual’s reach.
But, this is how Amazon started but more importantly, in 1999.
Source: Larry Kim on Twitter.
What we know about Amazon in 2019 is the total of all the effort of every team member for 20 long years.
Today we see some great features like:
These are small aspects to wow customers, but it is about making things easier for the customer.
Amazon is always working to improve its customer experience, but when it is as long as 20 years, it can do wonders.
As a blogging lesson from Amazon, can you plan to blog for two decades? Blogging is a Marathon and not a sprint.
I firmly believe online success is rooted in doing the basics consistently. Making customers happy approach is the biggest reason why these companies are ridiculously successful online.
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