The Revenue Growth Habit – By Alex Goldfayn

Alex Goldfayn the author of “The Revenue Growth Habit” is my client and I manage his website GoldFayn.com.

I read his book sometime back but never shared it on BizTips about it because I always believed my blog audience is B2C (Business to customers or business that work directly with end customers) readers and this book is for B2B (Business to Business where business works for other business) readers.

After a few surveys in the past couple of years, I have now realized that my blog readers aren’t bloggers or B2C readers but more freelancers and developers working for clients aka B2B readers.

I am a big fan of Alex’s way of writing. Short sentences and none of the para in his book is more than a few sentences. So when I saw his new book Selling Boldly, I immediately ordered it but before I share my view on his new book, I thought of writing about my view on his book “The Revenue Growth Habit”.

This is a must-read book for every freelancer who is working for clients and wants to grow as a freelancer.

As I mentioned, Alex’s way of writing is short sentences and short paragraphs but he also likes to keep the chapters very short as well. His 220-page book has 46 chapters and you can very well guess no chapter will be more than 5 pages which makes it very easy to read.

Also, read

• How Individual Freelancers Can Raise Hourly Rates?
• 7 Tips to Setting The Right Freelancing Rates For Your Services
• 9 Ways to Make More Money Without Raising Rates
• How to Get Paid Great Hourly Rate On Upwork?
• 5 Good Reasons Why Freelancers Should Raise Rates

The Techniques to Revenue Growth

The book shares his 22 techniques that can be used by any customer-facing executives or for that matter a freelancer who works for clients and want to grow the business by 15% by allocating few minutes per day of work to some (not all only some) of his revenue growth habit techniques.

1. The Art and Science of Getting the Testimonial
2. Don’t Be a Tree Falling in the Forest—Communicate Testimonials
3. Create Short, Powerful Case Studies
4. Growth Technique #4: Communicate Case Studies to People Who Can Buy from You
5. The Million‐Dollar Question—This One Technique Can Grow Your Business by 10% Immediately
6. How to Get Referrals
7. The Power of Owner Calls
8. The Seven‐Figure Follow‐Up Process
9. The Magic of the Handwritten Note
10. Communicate with Your High‐Potential Small
11. Create Your Own Social Media—Relentlessly Grow Your Lists
12. Categorizing for Revenue Growth—How to Organize Your Lists
13. Send a Wildly Valuable Newsletter to Your List
14. Growth by White Papers
15. Turning Trade Shows into Revenue
16. Host an Unforgettable Event for Customers and Prospects
17. Speak(er) the Truth—You’re the Expert
18. Conduct Webinars That Bring New Business
19. How to Grow Your Business with Videos
20. Public Relationships—How to Leverage the Media for Revenue Growth
21. Price Increases Are a Growth Technique!
22. The Single, Most Important Website Edit for Revenue Growth

You don’t need to be using all the techniques. I have never used the hand-written note technique at all in my freelancing career.

Check out the book on Amazon India