Flipkart image guidelines are strict in comparison to other Indian eCommerce marketplaces.
A picture is worth a thousand words – this statement is still relevant than ever before. If you want buyers to pick your products over your competitor then your product images must have an edge above the rest.
On the other hand, buyers while shopping at an offline store are able to touch, feel & inspect products properly before buying. In fact, this isn’t possible in an online store.
The maximum they can get close to the real thing online is a product image. Another key point is the high-definition product images taken from different sides. They are critical because buyers get to see a 360-degree virtual view.
For example, if you are selling small items online, close-up shots are excellent. If you sell apparel online, models or mannequins wearing apparel works better. The whole idea is to help buyers with visually-appealing displays. And that’s the key to sales.
So let’s understand the guidelines in layman terms to be able to pass the images for QC check.
Today we will discuss everything about Flipkart product images.
If you observe closely all images below have
The men’s running shoe image above is a visual treat. The decorative presentation attracts buyers to take a look at it. Moreover, they have typically photographed the way we are used to seeing in a retail showroom. The light highlights the hue of the product to perfection.
The image of the dress the model is wearing is not stitch. Such images make a huge difference. On the positive side, you are projecting a futuristic view of the product. This way a customer can visualize it better. The patterns, color, design and the final look are portrayed in the image. Additionally, a real human figure largely impacts the buyer’s emotions.
Such images are lifestyle images. House decor products are generally photographed and displayed in this way. These images instantly connect with buyers and help them see how their bed will look like. The angle is important here. A minimum of two sides of a bed must be clearly visible.
Close-up shots for small products is a must. It is because close-ups show minute details and the kind of precision it has. The same we do even in the retail stores. We take a close look, wear it and view from different angles.
Fashion accessories are very small and delicate. Light, sparkle and detailing are essential and it must reflect in the image. The image above precisely shows the material, stones, cut, color, and clarity of the pair of earrings.
The above images are the most compelling evidence of great product pictures. With this mind let’s discuss the generic Flipkart image guidelines.
Flipkart defines product pictures as primary, secondary, and good to have images.
A primary image means the main product picture or the front image of the product. The secondary image is either the backside or image taken from a different angle. Good to have image includes other product pictures like size chart, logo, manual, etc.
Based on the above distinction there are some image criteria and standards set by the Flipkart marketplace.
The Flipkart marketplace only accepts JPEG images. It will reject any other formats. Moreover, images should only be in a CMYK color space. The system will reject RGB or any other color space.
I know it is too technical. So, instead of getting into the details use online tools like rgb2cmyk.org to convert your RGB based jpeg files to CMYK base jpeg files.
Flipkart accepts Dropbox and Google Drive. Sellers must upload images on these sites, create shareable links and submit in the excel file. This is specifically for bulk product upload in Flipkart. If a seller uses other domains to create links the system will not add images to the catalog.
The system will accept the following additional images.
Sample images as per Flipkart’s image guidelines
To visually explain image guidelines I have used some product images. These images explain what kind of images can be uploaded on Flipkart. Take a look.
The Flipkart marketplace takes product image seriously. Moreover, it is one of the main reasons behind the rejection. Before uploading the product study the image guidelines. Compare what kind of image guidelines are set by Flipkart in your category.
Then see what kind of product images do you have. Match the requirements and then list products to avoid rejections and errors.
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