Adding products in Google my business tool helps merchants showcase their products prominently in Google search and on maps to drive consumer engagements.
This feature works great for both online sellers as well as brick-n-mortar shop owners.
So, without much of an ado let’s drill down this fantastic feature.
There are two methods using which one can add products to their GMB local listing. Both options are located on the left panel of the tool dashboard.
The product option is still in beta but is the recommended option to Add Products to Google My Business.
Since Google introduced the new product (beta) option the old one is now only limited to adding business posts more than products.
If you look closely there are four options at a user’s exposure under the post feature. A user can add an update, event, and offer along with products relevant to the business.
In the next section, I will show you how to easily add products using the new product (beta) function.
Additionally, I will also show how to quickly optimize a product listing for maximum benefits.
So let’s get started.
Log into Google my business listing tool using a Google account. On the left panel locate the product (beta) option and click on it.
Click on the Get Started button to start adding products.
When you click on the Get Started button the add product appears.
Before adding a product a user will have to define a product category. Now, this is something you won’t find under the other way to add products.
Define the exact category of a product. Be very precise. It’s directly related to users searching. For example, Men’s Shoes, Leather Bags, Food Products, etc.
There’s a limited space of 58 characters. It’s a scarce resource hence, use wisely.
Although it appears to be optional actually it’s not. Write an easy to understand product title. Remember, there’s only 58 character space limit. Make a keyword-rich title. Insert at least one keyword in the title along with the product name.
Check out my quick guide on how to write effective product titles.
1000 Characters! That’s too much for efficiently optimizing category description with highly searched keywords. Describe the category here. Tell customers what kind of products you offer in a particular category.
The product price is by default in Indian rupees (INR). Insert a product price your buyers would easily afford to pay. This is the best part of the GMB tool. Your product is clearly visible with price in Google search.
The range is related to the product price. You can set a minimum and maximum price range for your products. Use the toggle button to do so. This feature is helpful when you have a wide variety of product variations.
For example, Coffee. Let’s assume there are different coffee packs of 50g, 100g, 200g, and 500g. Each pack has a distinct price. Hence, use the range function to set a minimum and maximum price of each coffee pack.
We have two descriptions viz product and category. Here’s the space to insert product descriptions. It’s similar to the category description. Make it keyword rich. Maintain relevancy with the product title.
When you create a product listing in the GMB tool it needs to take the customer somewhere. This somewhere could be your personal website or an eCommerce marketplace like Amazon, Flipkart, etc.
The product widget (right now what you are reading about) is just an overview. It gives a limited piece of info to the customer.
To make a purchase decision the buyer has to have more details. For that, we have a button element in the product widget.
The button when clicked will take the customer to a destination where he/she can order it in real-time. Refer to the example image below.
Primarily there are 4 types of buttons available in the tool – Order Online, Buy, Learn More and Get Offer. For products use Order Online and Buy buttons. If there’s a special offer use the Get Offer button. For everything else use Learn More.
Use high-resolution product images. Product image is the first thing a customer will look at. The textual information comes afterward.
Add product images having a resolution of a minimum of 2000×2000 pixels. One can use creatives also to showcase products beautifully.
I will recommend a graphic tool called Canva. I recommend using Canva for creating images.
Once every information is in the right place go through the product listing. Check for potential spelling and grammatical errors.
If possible use the free Grammarly tool. This tool will help you craft an excellent product listing content.
The following image explains how your product will look after finally publishing it.
Look at the eye icon with a red arrow in the above image. Click on it and it will take you to the search page.
Also, refer to the Complete Guide to Setup a Google My Business Page.
If you ask me the benefits, I would say they are countless. However, every online seller must add products to their local listing due to following reasons:
GMB is a prominent tool to build a business online. There’s something for everyone. If you are an eCommerce seller, you can showcase products and attract customers.
The best part is the excellent display of product info. When customers get the vital info like price, product name and description easily they certainly browse for more.
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