Platform: Get Noticed in a Noisy World by Michael Hyatt

“Platform: Get Noticed in a Noisy World” by Michael Hyatt is one of the few books that have good content with a lot of actionable items in a logical sequence like a collection of blog posts.

I am into blogging for quite some time and follow his blog as well but I still could find some of the items really actionable.

The book is written in a very interesting and intriguing style. It is a collection of blog posts in a step by step sequence to be able to build your blog and social media presence. Each chapter is only 2 to 3 pages with a lot of bullet points for you to read and act. Pretty much similar to his style of writing blog articles.

It is a must-read book for every new blogger. As a freelancer, if you are planning to be a blogger (I am of the view every freelancer should blog), you should definitely start your blog only after reading this book.

So let me share the table of content of the book and it will help you understand what it is in the book.

Part One: Start With Wow

1. Create a Compelling Product
2. Bake in the Wow
3. Exceed Market Expectations
4. Beware of the Obstacles
5. Don’t Settle for Less than Great
6. Give Your Product a Memorable Name
7. Wrap the Wow in Style

Part Two: Prepare to Launch

10. Accept Personal Responsibility
11. Think Bigger . . . No, Bigger!
12. Define Your Platform Goals
13. Create an Elevator Pitch
14. Set Up Your Branding Tools
15. Assemble Your Pit Crew
16. Secure Raving Endorsements
17. Get a Great Head Shot
18. Develop an Online Media Kit

Part Three: Build Your Home Base

19. Understand the Model
20. Focus Your Efforts Online
21. Beware of Self-Proclaimed Social Media Experts
22. Start a Blog (or Restart One)
23. Create the Content Yourself
24. Use a Blog Post Template
25. Maintain a List of Post Ideas
26. Write Posts Faster
27. Create Video Interviews
28. Don’t Hire a Proofreader
29. Protect Your Intellectual Property
30. Avoid Common Blogging Mistakes
31. Create a Better About Page
32. Develop Your Landing Pages
33. Build a Speaking Page
34. Forget About Metrics (for Now)

Part Four: Expand Your Reach

35. Kiss Marketing Good-Bye
36. Understand What’s Not Important
37. Generate More Blog Traffic
38. Build Your Subscriber List
39. Promote Your Older Posts
40. Write Guest Posts
41. Give Stuff Away
42. Stop Losing Readers
43. Watch These Metrics
44. Embrace Twitter
45. Understand Twitter Basics
46. Don’t Write Off Twitter!
47. Devote Thirty Minutes a Day
48. Get More Twitter Followers
49. Keep from Getting Unfollowed
50. Use Twitter to Promote Your Product
51. Set Up a Facebook Fan Page
52. Employ Consistent Branding
53. Be Prepared for Traditional Media

Part Five: Engage Your Tribe

54. Get More Blog Comment
55. Don’t Respond to Every Comment
56. Keep the Conversations Civil
57. Develop a Comments Policy
58. Practice the 20-to-1 Rule
59. Monitor Your Brand
60. Defend Your Brand
61. Don’t Feed the Trolls
62. Monetize Your Blog

You can add “How to” or “what is/are” before each chapter like how to defend your brand or how to monetize your blog or what are the metrics to watch etc and you can get the answer to it in the chapter.

The best part of the book Platform: Get Noticed in a Noisy World is you can skip few chapters from between for topics that you already know about or you can just skim through the chapters to go through few subheadings and not all of them.

Check out this book on Amazon India