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Platform: Get Noticed in a Noisy World by Michael Hyatt

Reading Time: 2 mins. Posted on April 18, 2018, last updated on May 2, 2020 .

Platform: Get Noticed in a Noisy World by Michael Hyatt is written in an intriguing style. It is a collection of blog posts in a sequence

Platform: Get Noticed in a Noisy World by Michael Hyatt

“Platform: Get Noticed in a Noisy World” by Michael Hyatt is one of the few books that have good content with a lot of actionable items in a logical sequence like a collection of blog posts.

I am into blogging for quite some time and follow his blog as well but I still could find some of the items really actionable.

The book is written in a very interesting and intriguing style. It is a collection of blog posts in a step by step sequence to be able to build your blog and social media presence. Each chapter is only 2 to 3 pages with a lot of bullet points for you to read and act. Pretty much similar to his style of writing blog articles.

It is a must-read book for every new blogger. As a freelancer, if you are planning to be a blogger (I am of the view every freelancer should blog), you should definitely start your blog only after reading this book.

So let me share the table of content of the book and it will help you understand what it is in the book.

Part One: Start With Wow

  1. Create a Compelling Product
  2. Bake in the Wow
  3. Exceed Market Expectations
  4. Beware of the Obstacles
  5. Don’t Settle for Less than Great
  6. Give Your Product a Memorable Name
  7. Wrap the Wow in Style

Part Two: Prepare to Launch

  1. Accept Personal Responsibility
  2. Think Bigger . . . No, Bigger!
  3. Define Your Platform Goals
  4. Create an Elevator Pitch
  5. Set Up Your Branding Tools
  6. Assemble Your Pit Crew
  7. Secure Raving Endorsements
  8. Get a Great Head Shot
  9. Develop an Online Media Kit

Part Three: Build Your Home Base

  1. Understand the Model
  2. Focus Your Efforts Online
  3. Beware of Self-Proclaimed Social Media Experts
  4. Start a Blog (or Restart One)
  5. Create the Content Yourself
  6. Use a Blog Post Template
  7. Maintain a List of Post Ideas
  8. Write Posts Faster
  9. Create Video Interviews
  10. Don’t Hire a Proofreader
  11. Protect Your Intellectual Property
  12. Avoid Common Blogging Mistakes
  13. Create a Better About Page
  14. Develop Your Landing Pages
  15. Build a Speaking Page
  16. Forget About Metrics (for Now)

Part Four: Expand Your Reach

  1. Kiss Marketing Good-Bye
  2. Understand What’s Not Important
  3. Generate More Blog Traffic
  4. Build Your Subscriber List
  5. Promote Your Older Posts
  6. Write Guest Posts
  7. Give Stuff Away
  8. Stop Losing Readers
  9. Watch These Metrics
  10. Embrace Twitter
  11. Understand Twitter Basics
  12. Don’t Write Off Twitter!
  13. Devote Thirty Minutes a Day
  14. Get More Twitter Followers
  15. Keep from Getting Unfollowed
  16. Use Twitter to Promote Your Product
  17. Set Up a Facebook Fan Page
  18. Employ Consistent Branding
  19. Be Prepared for Traditional Media

Part Five: Engage Your Tribe

  1. Get More Blog Comment
  2. Don’t Respond to Every Comment
  3. Keep the Conversations Civil
  4. Develop a Comments Policy
  5. Practice the 20-to-1 Rule
  6. Monitor Your Brand
  7. Defend Your Brand
  8. Don’t Feed the Trolls
  9. Monetize Your Blog

You can add “How to” or “what is/are” before each chapter like how to defend your brand or how to monetize your blog or what are the metrics to watch etc and you can get the answer to it in the chapter.

The best part of the book Platform: Get Noticed in a Noisy World is you can skip few chapters from between for topics that you already know about or you can just skim through the chapters to go through few subheadings and not all of them.

Check out this book on Amazon India

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About Shabbir Bhimani

Blogging Since 2009. If I can leave my high paying C# job in an MNC in the midst of global financial crisis of 2008, anybody can do it. @BizTips I guide programmers and developers to Start and Grow an Online Business. Read more about me here.

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About Shabbir Bhimani

Blogging Since 2009. If I can leave my high paying C# job in an MNC in the midst of global financial crisis of 2008, anybody can do it. @BizTips I guide programmers and developers to Start and Grow an Online Business.

Get in touch with me on LinkedIn or read more about me here.

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