OptinMonster is one of the best lead generation tool ever, and I will share how it is better than any other tool in my Review. If you want to capture leads on your website for email marketing, you can’t ignore OptinMonster.
Email marketing is still the most cost-effective method to reach out to potential customers and clients. But for that, one needs a list of email addresses of your clients who are interested in your products or services.
Unsolicited email to people is destructive not only for the business but also for the overall brand reputation.
Email list building has to be done with permission from the user, keeping in mind, they have a right to personal space.
Disclosure: Some links are affiliate links to OptinMonster where I get paid a commission if you sign up using it at no extra cost to you but has also provided a direct link just in case you don’t want to use the affiliated url.
OptinMonster can come to the rescue to help generate forms that visitors can’t resist and subscribe to.
I will share what makes OptinMonster the best lead generation tool.
Days are gone when adding a simple signup form in the footer used to do a lot. Nowadays, it will be almost be ignored.
To build an email list, you need a smart tool that is well-integrated in your website, less offensive to the users, more creative to grab user’s attention and friendly for both webmasters & visitors. Optinonster fits in perfectly well in it. Let’s see how
If you are a blogger, OptinMonster can help you build an email list fast from visitors that end up on your blog.
No one can guarantee you that visitors who have already visited your blog will revisit it on their own in the future. This is where OptinMonster comes to your rescue. With customized campaigns and Optin forms, you can generate a clean email list and reconnect with your visitors to encourage them to visit your blogs daily. Create visually engaging subscription forms that attract visitors to fill in their details and submit them.
It has Behaviour Detection Technology, which enables you to show the exact form to the precise visitor at the exact time that will help you to convert the visitor into a subscriber. The technology can intelligently display the opt-in form on pages with the right message that can help turn the visitor to a subscriber.
OptinMonster also allows you to create pop-ups when the visitor is about to leave your blog.
There is so much more than a form-based user subscription with Optinmonster.
As and when your visitors read more of your content, they are more likely to subscribe. The biggest problem for any blogger is to get the right content in front of its visitors. Bloggers often have thousands of great posts buried deep under.
Let’s assume a particular topic on your website gets more visits. You can even create a campaign in OptinMonster only for visitors visiting a page or a blog category.
Now, what you can do is display a custom message on that particular page for those visitors only. Instead of subscribing to them, you can even redirect them to a similar topic or even a product that is closely related to the topic. This way, you can convert your visitors into paying customers.
With OptinMonster, you can run targeted campaigns based on user behaviors, insights of blog pages, visitor’s geo-location, gender, the device they use to view your blog, and so on.
OptinMonster is a cloud-based SaaS tool, but it has an easy integration WordPress plugin where the complete OptinMonster dashboard can be inside your WordPress admin area. So to create campaigns or access to reports can be done inside the WordPress admin.
As I told you earlier, there is so much more than just form-based user subscriptions with Optinmonster.
You can let the visitors subscribe to your YouTube Channel, ask them to join your WhatsApp group, promote a Facebook page, Pinterest board, or Twitter – The options are limitless.
OptinMonster provides you with an integrated A/B testing tool so that you can test two or more different variants of opt-in forms against each other on the same page or a different set of pages.
With the help of such tests, you will be able to figure out what kind of opt-in forms works on which type of pages/category of posts and maximize conversions or sales.
Taking A/B testing to the next level, one can test various sets of opt-in forms integrating them with Dynamic Text Replacement and campaign triggers too.
If you are operating multiple blogs just like me, then OptinMonster will make it a lot easy for you to manage them from one single account. You can manage all your blogs, edit & execute opt-in campaigns single-handedly using Optinmonster’s dashboard.
Not only for a blog, but OptinMonster has everything an eCommerce webmaster needs too.
Cart abandonment is the biggest problem for online sellers immaterial you sell on premium online platforms or through your e-commerce websites. Let’s understand what OptinMonster can do to reduce your cart abandonment problems.
OptinMonster has exit-intent technology that detects user’s mouse behaviors and shows them a targeted message when they are about to leave.
For example, you are selling mobile phones on your website. A visitor after scrolling a notable amount of pages on your site stops on – Let’s say ABC mobile phone product page. Here also, after spending a considerable amount of time hustling with price, delivery, technical features, and finally, adding it to the cart leaves the purchase in the middle of nowhere and vanishes in thin air.
You lost a potential sale!
With Optinmonster’s exit-intent technology, you can design a campaign for these kinds of buyers who will get a unique pop-up when they are about to leave the page. An enticing exit offer may get hold of a runway buyer’s attention and may encourage a last-minute purchase too.
Ideas for the exit-intent pop-up for e-commerce website:
When you have an email list of ready-to-buy customers, you can always use it to grow your sales. Shoot your subscribers with new products, festival offers, free giveaways, and a lot more in your email.
Remind them about an ongoing great deal, or savings offer on your website. It can help you increase your daily sales count.
If you show the same campaign to an online buyer (who has already subscribed to you) repeatedly, then this is going to be the biggest turn-off for them. Instead, altering the campaign content can keep the interest of a buyer intact when he/she revisits you. Possible with Optinmonster.
Optinmonster’s Onsite Retargeting is for repeat buyers. You can design a separate campaign (new promotions & offers) to target repeat users based on their previous purchase history/page visits or any other kind of interactions. It helps e-commerce sellers with onsite behavioral data to design custom marketing campaigns to boost sales & revenue.
This feature helps reduce cart abandonment.
When a buyer comes back to your website, you can show them a personalized message with their name in a pop-up using the Dynamic Text Replacement feature that includes the product name too, which they saw previously.
Dynamic Text Replacement also allows you to use the information of a buyer that you already have from your email marketing or lead management software to show targeted cross-sells and upsells item, which is selling good upfront.
Hence, a combination of Dynamic Text Replacement, Exit-intent Technology, User Behaviours, and custom campaigns can dramatically reduce cart abandonment and convert visitors into buyers.
OptinMonster came with a total of 8 different variety and targeted opt-in forms that can be used to trigger subscriptions or sell a product on your website. They are:
Yes / No Opt-in Form
Yes / No form is the most popular multi-step opt-in form because of its ability to provide visitors with two options, which significantly increases conversions. Users are worried about giving their visitors options, fearing that it will lower their conversion ratios. But the later one is wrong.
The yes/no forms work on behavioral psychology.
Visitors are more likely to connect when they are given a choice. It makes them feel that their own choice will make a difference. In this way, the yes/no forms guide the visitor to take the next important step in the process.
Moreover, the yes/ no form can be combined with advanced Page-Level Targeting, OnSite Follow Up Campaigns, Onsite Retargeting, Geo-Location Targeting, and more.
The forms mentioned above can be customized with OptinMonster drag and drop builder. You can edit the color, fonts, image, and texts of the forms to match the layout or color theme of your website or blog.
Additionally, one can also add elements like dividers, buttons, videos, countdown timers, and more to any campaign to make it more creative and interactive to the user.
Since all the OptinMonster templates are mobile responsive, you don’t need to customize it anymore for mobile screens and devices. They are 100% mobile friendly and loads on any screen size without any problem.
As discussed earlier, the exit-intent technology of OptinMonster is one of a kind that is used to detect when the visitor is about to leave your website or a particular page.
You can set up an exit-intent pop-up to make the user stay longer on the page, take another action, give an offer, supply a discount (reduce cart abandonment), and so on.
By integrating your opt-in campaigns with Google Analytics, OptinMonster gives you reliable data that will help you track and measure the success of your ongoing campaigns.
With conversion analytics, you can monitor the highest & lowest converting pages, the number of visitors, total leads generated out of them, campaigns for mobile devices, and specific browsers. If you are using the A/B testing feature, then you can get the split test data to analyze which one is leading. Refer to the image below.
The above image is an example of a LIVE campaign of a Split Test between Youtube Channel Subscription v/s Android App Download. You can make out from the above image that Youtube Channel Subscription has generated more leads compared to the latter one.
It may so happen that you are selling Product A in Location X at a comparatively low price, and you are offering a 20% discount if they visit your nearby store to increase the footfall. Everything’s just superb unless someone in Location Y anonymously finds out about your offer (running for Location X), which is irrelevant to him or her.
Happens many times when visitors find certain offers online that are not related to them.
The point is how would you pitch an offer on your website for specific locations while baring users from seeing it who are in totally different locations.
Geo-location targeting does this for you. It shows campaigns to relevant users based on their location. It is more helpful if you are an e-commerce seller.
Shoppers mostly use smartphones, using Optinmonster’s Geo-location feature an eCommerce seller can easily pop-up a coupon or make an offer to the buyer that can be redeemed at the nearest physical store. It means there are better chances for a seller to grab more sales with Geo-Location targeting.
OptinMonster is compatible, and it seamlessly integrates with all websites, whether it is WordPress, Drupal, Joomla, or a static HTML website.
It also integrates with major eCommerce platforms including but not limited to Magento, Shopify, BigCommerce, WooCommerce, Volusion, and PrestaShop.
For email marketing, it has integrations with all the major email marketing service providers.
OptinMonster has all the necessary features that a lead generation tool must-have. Whether you are an eCommerce seller, a publisher, or an online marketing agency, OptinMonster can be of great help in growing your email list, reducing cart abandonment and increasing sales conversions.
Free Google Ads Tutorial for an absolute beginner covering campaigns and their types, networks, keywords,…
Do you want to make money programming in Java? Here are 6 creative ways for…
9 smart ways for freelancers to achieve financial freedom. First, you have to believe it…
With so many programming languages and resources available, it can be information overall to learn…
Wise review from an Indian freelancers point of view to receive payments in India. How…
There are 3 types of clients who want you to lower the price. How to…