Here are some of the cool and interesting facts about online marketing in 2020 that every freelancer, blogger, and entrepreneur should know.
Online marketing has outrun traditional offline form of marketing. One of the primary reason is digital marketing allows businesses to interact with customers in real-time. Moreover, allow customer engagement.
It is more cost-effectiveness.
We are more digitized than we were before.
So, on a lighter note, I have compiled a list of amazing facts about digital marketing. Let’s see what they are.
SEO
Search is the medium through which people get to know you. If you haven’t optimized your blog or site for search engines, you don’t exist in the digital world.
Out of the whole SEO thing that you do for your website contributes 70% for off-page and 25% for on-page.
High quality, well-researched, lengthy, and informative content drives as much as 2000% of web traffic. More quality content is equal to more quality traffic. Hence, if you haven’t been creating good content, then it’s high time you start doing it.
Google is behind 96% of smartphone search traffic and 94% of organic traffic. It’s essential to give a Google-friendly site experience to users.
For search engine presence, companies and individual marketers rely more on technical SEO and content.
70% of digital marketers agree that relevancy is a must for better SEO.
After content, Page titles are the second most essential elements in on-page SEO.
The power of search terms in the page title is fantastic. If you maintain search terms relevancy throughout page titles, descriptions, permalinks and meta tags, the page could rank high in the SERPs.
Custom meta descriptions limited to 160 characters tend to get high click-through rates.
Links in the first fold of the SERPs get 75% of clicks.
It’s not the duplicate content that will get you penalized; it’s the copied content that will. If someone is duplicating your content without prior consent, you can report the same under the Digital Millennium Copyright Act.
XML sitemaps will help your new content to be quickly discovered by Google.
Link building is considered one of the most complex SEO practices as per 65% of marketers.
More than 60% of digital marketing professionals believe that growing their SEO would be their top priority.
2 Seconds – This is what you get to load your site or blog. More than 2 seconds contribute to 50% higher bounce rate.
Further Reading: 35+ Tweaks To Maximize SEO in WordPress Blog
Social Media
Source Statista
General Statistics
Retail brands tend to use more than two social accounts to attract, interact, engage, and convert customers.
90% of small and mid-size businesses use alternate social media channels. For example, food delivery businesses mostly use Twitter.
Facebook & Whatsapp handle 60+ billion messages daily across the globe.
An average user has up to 7 social media accounts to his/her name. These accounts could be on the same name or with different alias names for personal or professional purposes.
There are more or less 3.5 billion active social media users. Social media being massive, its user base is mammoth too.
Users spend more than 2 hours on different social media channels. Yeah, consciously and sub-consciously both. They either watch videos or chat or consume useful info.
Teenagers admit that social media has a positive impact on their lives. That’s right again because youngsters have made social media viral.
Further Reading: 40+ Best Tools For Effective Social Media Marketing
Social Media for Business
Only 20% of fortune 500 companies use Facebook to engage with customers. Whereas other 80% use Twitter.
Customers were having age more than 55 are more likely to engage with brands compared to youngsters.
Advertisers spent $98.24bn in social media ads in 2019. That’s more than Mark Zuckerberg’s net worth.
On the other hand, social platforms made 8+ billion from ads. That’s not even close to 10% of Jeff Bezos net worth.
During budget allocation, companies designate 20% of ad budget to social media. From this point, we can calculate the influence of social media.
Brands are more responsive on Twitter than other social channels. This fact is evident from the growing twitter user base. Moreover, small, big, and mid-size brands have established a considerate presence on Twitter.
Video Content on Social Media
Facebook alone gets 8 billion video views daily from 500+ million users around the world.
According to Wyzowl – A video titled “How to wrap your cat for Christmas 101” got more than 100 million views and 1 million shares on Facebook.
85% of digital marketers found the video as an effective strategy
The giant rental Airbnb started a campaign “Vacation Mom.” A user had to describe how their mom is like on vacation. This campaign on facebook got 2.4M views.
Youtube has 1 billion hours of video watch time across 88 countries and 76 languages.
Youtube is the second biggest search engine after Google. Google Inc owns both of them.
A video tweet is more likely to be retweeted than an image tweet.
Email Marketing
Social media is a great marketing tool, but email is the most affordable medium to interact with customers directly.
It is estimated that 3 billion people will be using email by 2020. By the end of 2020, the number of emails sent will reach 246 billion.
For every dollar spent to send an email gives 38 times return on investment. It is the reason why email marketing is still trending despite social media.
70% of customers prefer email as their primary source of communication. If not, customers take the whole thing to twitter, so they get heard.
If you look closely, customers prefer Twitter over Facebook or other social channels.
On the other hand, as much as 60% of customers enjoy promotional email from companies & brands. Hence, it’s a win-win situation for both companies & customers.
8 out of 10 users check their emails on smartphones. It largely contributes to iPhone users and then Android.
Checkout AWeber Review – Pros and Cons of Using It For Email Marketing
