The best message from the book All Marketers Tell Stories is why one should align to the worldview of customers instead of changing it.
The book “All Marketers Tell Stories” is about knowing the psychology of the customer. Then use the psychology to place your advertising and marketing message such that your potential customer doesn’t ignore it.
It’s a must-read book for any marketer (online or offline) as it helps understand the difference between the customers need and want. Moreover, how you or your business can help satisfy the psychology of the customer by aligning the marketing message to his viewpoint.
Seth Godin himself has written in the preface of the book that this is one of the most important books he has ever written and the ideas in this book have elected a president, created billionaires, and fueled movements.
The book All Marketers Tell Stories goes through many examples of successful marketing campaigns and why each of them worked with reasoning to help understand what works and what doesn’t.
Moreover, how you can use the exact same methods that work – Telling Stories.
You have to tell a story that your potential customer can believe. He will believe only if your story is authentic. Moreover, you have to live and breathe the story yourself.
Humans believe only in stories since ancient times and have been inheriting it since then to believe only in stories.
Examples worth mentioning
Few examples worth mentioning from the book All Marketers Tell Stories are:
- If you fill the Coke can with Pepsi and Pepsi can with Coke and hand over to die-hard fans of each of Coke and Pepsi, very few will realize the difference. The reason being people don’t drink the beverage but the packaging. So true.
- The same wine was served in different glasses. The wine should taste the same. However, it doesn’t. The reason is, it is not the wine that matters but the person drinking believes in the story of the glass.
- People don’t buy puma shoes at 10x price because they are 10 times more comfortable. The reason they buy it is because they want to believe in the story that goes into the making of those shoes.
And many such examples to help you understand how each of those companies told a story to its customer.
The First Impression Myth Busted
The myth about the first impression is it is formed at the first interaction. However, it is not true as per Seth Godin in his book All Marketers Tell Stories
The first impression is formed when the worldview of the customer either matches or contradicts the story he has conceived about the product.
If it would have been formed at the first interaction, no ad may be needed to be shown more than once. Because everyone will have an impression about the ad the first time it’s seen.
Avoid distraction message is worth mentioning.
Frogs have a few times smaller brains than humans. Yet humans aren’t able to catch flies flying around while the frogs can do that. The reason is they are trained to do it with focus and avoid all the distractions around.
Finally, the best message from the book is why one should align with the worldview of potential customers instead of trying to change it.
All Marketers Tell Stories is a must-read book for every online marketer, blogger, and freelancer which will clear the concept of marketing and how one should place the advertising message to its potential customers.