BuySellAds (BSA) is an Online Advertising Network that brings publishers and advertisers together, making it easier for advertisers to find advertising opportunities on other related sites.
Let me share my views i.e. publisher’s viewpoint on BuySellAds Online Advertising Marketplace.
Positives
1. Easy to Use Interface
BuySellAds.com interface is very easy to use for advertisers as well as publishers. For publisher adding a site is pretty simple and BSA automatically appends publicly available information like Alexa rank, Compete for rank, Google page rank, and more. If you provide twitter / Facebook details BSA adds social networking statistics to your listing.
2. Large Marketplace
BuySellAds Marketplace is very active and many publishers make thousands of $ per month.
3. Real-time Analytics
Analytics for your inventory is almost real-time and the same also goes for the advertiser interface.
4. Fast Loading Ads
The ads load asynchronously and so it does not hinder the page loading time giving better user experience.
5. You decide the Price
I am not sure if this is an advantage or a disadvantage but I have included it as an advantage because it is an advantage for me. You can decide what pricing you want for an advertisement spot. The challenge is to get the right price for your ad space i.e. Not too high or else advertisers won’t pay and not too low or else you may be giving yourself a cheap deal. The pricing strategy that can work well is to start cheaper and increase the price over time.
6. No Minimum Payout
There are very few quality ad networks without a minimum payout. All you have to do is request your payment amount from your account balance and you get paid in a few days.
7. 75% Revenue Share
You keep 75% of the total pricing which is much higher than other Ad networks like Adsense and TribalFusion.
8. Not for Large Established Players
Lastly, BuySellAds is not for well-established websites that are not using BSA. I say this because if you have other better CPM networks you would never give BuySellAds a try. Even if I want I will not give them a try on Go4Expert because having a paid ad is always better than a non-paid Advertise Here ad of BSA. This can work in favor of new sites as you have lesser publishers competing for the advertiser’s money. Though there are large well-established publishers as well who have a pool of advertisers in BSA to fill their ad inventory.
Negatives
1. No Default Ads
If you don’t have an advertiser for your spot you are left with nothing but show Advertise Here. You cannot opt for a Default Ad from some other ad network.
2. No Referral Programs
Even if you refer an advertiser, BSA doesn’t pay you any referral fees. This actually means if you have no advertiser for your website or ad zone, you show the default Advertise Here ad which actually earns you nothing even if you refer an advertiser who purchases advertisement on some other related site or your competitor you lose.
3. Niche Marketplace
The market place is mainly targeted for tech, web design and development, and freelancing niche. I tried BSA on MBAGuys and had very little success. You may end up getting nothing if you have no advertisers in your niche.
Final Thoughts
I think if you have a fairly new website (Remember unless you have 50,000 Pageviews per month BSA don’t accept you as a publisher) related to tech, web design niche it would be a wise decision to give BSA a try.
Just make sure you have keywords tagged followed with a great description for listing in the directory and to maximize search hits.
